Public Opinion Subject Guide LRC@TCC
Scope: Resources to find public opinion information, surveys,
statistics on varied topics.
Call number areas to browse:
Keywords to search: media, opinion polls, surveys, editorials, propaganda,
attitudes, publicity, forecasting, research, elections, marketing surveys, straw
votes, social pressure,
election forecasting, attitudes, public relations, public relations, statistics
Subjects to search (Library of Congress): Public opinion,
Public opinion polls,
Attitude psychology, Knowledge, Sociology of, Mass media and public opinion,
Books in our catalog:
Gale Virtual Reference Library (r)
Polling and the Public : What Every Citizen Should Know (HM261 .A74
Inside America ( HN90.P8 H37 1987)
The Superpollsters : How They Measure and Manipulate Public Opinion in America
(HN90.P8 M66 1992)
The Gallup Poll (REF HN90.P8 G3)
Library Resources (r):
Communication & Mass Media Complete
Viewpoints Resource Center
Institution uses social science to analyze emerging issues and
to offer practical approaches to those issues in language aimed at
the general public.
Gallup Organization - Gallup Organization is best known for its
public opinion polls, which provide "measurement and analysis
of people's attitudes, opinions, and behavior." This searchable
site provides a full-text poll archive on various topics.
Online presence of The Polling Report, a bi-monthly "independent
survey of trends affecting elections, government, and business." Includes
Gallup, Harris, Yankelovich, Princeton Survey Research Associates, network
news polls, more. Main categories are Politics and Policy; Business /
Economy; American Scene; Insights; and National Barometer.
Agenda Online - Public Agenda is a nonpartisan, nonprofit public
opinion research and citizen education organization." Its site
presents "policy options and public opinion behind critical public
concerns" such as abortion, crime, gay rights, illegal drugs,
race, and the right to die.
Opinion Poll Question Database - This database allows users to
search for specific poll questions by using key words and then narrow
by poll and date. Developed by University of North Carolina.
Roper Center for Public Opinion Research - The Roper Center for
Public Opinion Research at the University of Connecticut is "the
largest library of public opinion data in the world." The catalog
and the data banks provide summary information on surveys and studies
measuring public opinion on a wide range of social, political, and