The primary area of Instructional Design is pedagogy. Instructional design relates process and products in the design, implementation and evaluation of the total teaching and learning project. The pedagogical scope of the instructional designer is broad, including 1) all disciplines, 2) diverse instructional settings (i.e. face to face and distance) and 3) use of a wide range of technology, not just computer technology but also teleconferencing, satellite broadcasting and videotapes. 

The essential responsibility of the instructional designer is to work with all faculty, including those who are teaching in traditional setting. The instructional designer works with faculty in the creative development of ideas and ensures sound pedagogy in the selection of appropriate methodologies to subject matters and in the application of technology to different forms of instruction. The Instructional designer: 

• Advises and informs individual faculty on selection of methodologies and pedagogies appropriate across the disciplines
• Consults with individual faculty for enhancing their instruction with and without a technological component
• Advises individual faculty on course design and the development process in different discipline areas
• Promotes integration of instructional technology through different forms (i.e. electronic mail, internet, and/or brown bag meetings) in face-to-face and distance learning settings
• Consults with faculty for implementation of  instructional technology projects
• Advises faculty in assessing instructional technology projects
• Assesses needs for training and provides necessary training for faculty in utilization of instructional technology