Logo Clear Space and Sizes
LOGO MINIMUM SIZE
In order to maximize legibility and integrity, the logo may not appear smaller than the sizes illustrated. The mark should not be smaller than .375 or 3/8 inch.
LOGO NONINTERFERENCE SPACE
To allow for maximum legibility and integrity of the logo, a noninterference area (equal to the capital height of the letter “T” in the Logo Signature) around the logo must be maintained. No other elements, such as typography, other logos, graphics, or photos may intrude upon this minimum area. Likewise, placing the logo too close to a cut or folded edge also violates the noninterference space.
Relatedly, the logo should appear on either a white background or one that has enough contrast to allow sufficient “readability.” A busy pattern, for instance, would interfere with, or weaken, the image. In instances where the background is solidly dark, the logo should be reversed.